Who We Are
Pencil Games is a studio specialised in Serious Games — games with purpose. We develop methodology, Game Design Document and technology that transform real-world problems in health, education and behavior into high-impact gamified experiences. We are the funny P&D lab of Pencil Labs.
ACCESS GRANTED: LAB_V.01
First, the Methodology
Ensure that every gamified initiative delivers the impact your organisation needs — with scientific rigor, a solid pedagogical foundation and cutting-edge technology. The GDD we develop is the difference between a game that engages and one that transforms behavior.
Reference in Gamified Innovation
To be Brazil’s leading studio in methodologically rigorous Serious Games — recognised for our ability to structure financeable innovation, for technical excellence and for the measurable impact of every project delivered.
Our Values
The guidelines that govern our creative and technical production in every project initiated in the lab.
Innovation
We hack technology to create new paradigms of interaction — always in service of impact, never technology for its own sake.
Social Impact
Every line of code serves a purpose: changing behaviour, expanding knowledge or saving lives. Impact is the metric that governs our design decisions.
Quality
Technical and methodological precision. From the foundation to the final pixel, quality is non-negotiable.
Collaboration
Collective intelligence surpasses any individual processing. We work in symbiosis with our partners — universities, public agencies, companies and research institutes — to ensure the client’s domain knowledge translates into effective game design.
Methodology
We develop the GDD and the scientific foundation before writing the first line of code. This discipline ensures the game delivers real behavioral change — and is what sets us apart from studios that simply execute requirements.
